Marketing By Mail

Marketing by Mail – One of the priorities of every business is being able to build a smooth and effective communication with their customers. Among the techniques used to achieve this relationship is email marketing, a type of direct marketing which uses email to reach potential customers with business information …

1. Avoiding spam filters:          Marketing By Mail

Many of the messages sent do not reach their target due to the control exercised by spam filters. These are emails that are rated according to certain criteria and, if they exceed a score that usually is at 10 points, marking the email as spam. To avoid this, be careful not to write, or in the content of their messages or in the subject, a series of terms such as: Free,  $ $ $, Discount …

2. Maximize click-through rates:          Marketing By Mail

The click-through rate is defined as the ratio of click. To achieve that increases, we recommend using links in plain text, blue and underlined. This provides users a clear identification and, allows a greater number of conversions.

3. The power of personalization:          Marketing By Mail

It’s more than proven that the user response is not the same with custom messages to those who are not. The response rate is much higher in the first case.

4. Ability to unsubscribe:          Marketing By Mail

Always give users the ability to unsubscribe from mailing lists and to modify their data. It is also a requirement of the Data Protection Act.

5. Confirmation of signing-up          Marketing By Mail

6. Consider what are the days when people are more receptive:          Marketing By Mail

Several studies have concluded that Tuesday and Wednesday are the most suitable day to send newsletters and bulletins.

7. The auto responders:

This are newsletters that are sent automatically every so often to maintain contact and build confidence in the company, thus reinforcing the brand image.

8. Keep the same template for newsletters:

This is important for the recipient to automatically identify who the sender is, linking the template with the company, and to focus its attention on the content.

9. Try to create a certain frequency in deliveries

10. The issue of the newsletter or “subject” must be attractive.

11. Provide some incentive to subscribe

12. Interesting headers for users to open emails

13. Clearly distinguish the body of the newsletter links

14. Always sign the newsletter

15. Include a message with the privacy policy of the company